In the fast-moving world of Web3, trust is everything. Yet, the rapid growth of decentralized applications has created cracks that hackers are eager to exploit. Smart contracts, while powerful, are often vulnerable to hidden flaws that can cost projects millions.
This is where Zerix steps in, a brand built to secure the future of Web3 by finding the cracks before hackers do. The identity I designed for Zerix reflects this mission: sharp, modern, and vigilant. Every element of the visual system, from the logo to the typography and color palette, was crafted to communicate precision, resilience, and authority in the blockchain security space.
Concept and symbolism
The logomark is built from multiple nodes converging toward a single point, a direct visual metaphor for blockchain: independent nodes coming together to form a secure network. At the center sits a circle that represents completeness and integrity, the core of Zerix’s mission: to make code whole and trustworthy. The overall silhouette reads as an eye, signaling Zerix’s scrutiny and vigilance: we see what others miss.
The geometry is minimal and precise to convey technical rigor. Rounded edges soften the mark just enough to make the brand approachable and professional (serious, not cold). The balanced, centered composition communicates stability and reliability, exactly what a security-first auditing firm must project.
Typography
The supporting type is a compact, sans-serif chosen to pair seamlessly with the mark. Its compact proportions and rounded corners echo the logomark’s geometry, creating harmony between wordmark and symbol while maintaining clarity.
Colours
Zerix’s color palette combines Emerald, Forest, Mint, and Cyan Blue to reflect trust, vigilance, and innovation. Emerald conveys safety and stability, while Forest grounds the brand in authority and reliability. Mint introduces freshness and approachability, softening the technical edge, and Cyan Blue adds clarity and a forward-looking feel that emphasizes technology and precision.
Brand in action
The Zerix identity brings together sharp visuals, a confident color system, and modern typography to embody the brand’s mission: staying one step ahead of threats in the Web3 space. It strikes the balance between authority and approachability, ensuring the brand feels trustworthy to developers, investors, and users alike.
