The world of Web3 holds incredible opportunities, but for many people coming from traditional Web2 platforms, the complexity often feels overwhelming. Jargon-heavy communication, confusing interfaces, and a lack of guidance create barriers that discourage adoption and trust. The challenge was clear: how could a brand make the leap into Web3 feel less intimidating and more empowering?
Onramp was designed as the solution. An AI-powered platform that bridges the gap between Web2 and Web3. Its purpose is to simplify the decentralized space, helping users learn, invest, and thrive with clarity, safety, and confidence. The visual identity needed to reflect this mission: forward-looking, approachable, and trustworthy, while still grounded in the innovation and sophistication of Web3.
To bring Onramp’s vision to life, the identity needed to balance innovation with accessibility. With this in mind, I developed a clean, modern visual identity that captures both the energy of innovation and the clarity of guidance.
Onramp is not just a product. It’s a movement toward wider Web3 adoption, breaking barriers and creating a smoother path for the next billion users to enter the decentralized future.
