Breakdown
Presenting Unstuckd—a platform dedicated to empowering small business owners by connecting them with marketing experts, bridging the gap between challenges and actionable solutions.
The design process for Unstuckd began with a deep understanding of the brand's needs and the challenges faced by small business owners. Keywords like freedom, relatable, fast, and empowering guided the creation of a visual identity that reflected the brand’s promise of ease and progress.
The unraveling ribbon became the key metaphor, symbolizing business owners breaking free from frustration and finding solutions through Unstuckd. This visual captures the sense of relief and freedom the platform provides.
I selected a palette of orange, purple, yellow, light and deep green, and light pink to convey a brand identity that is fresh, energetic, inviting, and reliable. Orange evokes energy and enthusiasm; purple suggests creativity and sophistication; yellow brings warmth and optimism; green signifies growth and stability; and light pink adds a touch of compassion and approachability.
For the typography, I chose a modern font that feels friendly but not too formal. It complements the logo well, keeping the identity readable and fresh. It strikes a balance, just like the brand—serious enough to trust, but relaxed enough to feel like home.
In the end, this logo is more than just a design—it’s a symbol of what Unstuckd offers: a place where small business owners can come, release their frustrations, and find the empowerment they need to thrive.
Logo in action
