Lunara was created as an oasis of tranquility. Founded on the belief that true luxury lies in personalized care and holistic well-being, Lunara blends modern wellness techniques with timeless relaxation rituals to offer an experience unlike any other.
Logo Design
The Lunara logo is a symbolic representation of calm, balance, and elevated well-being. Core values that define the Lunara experience.
At the heart of the design lies a crescent moon cradling a radiant star, both inspired by the brand's lunar namesake. The crescent signifies serenity, rest, and the rhythm of renewal, while the star adds a touch of magic, evoking a divine, almost celestial feeling that aligns with Lunara’s promise of tranquil luxury. Together, they communicate a calm yet uplifting atmosphere that mirrors the restorative experience clients receive.
Encircling the moon and star are gentle wave-like lines arranged in a symmetrical flow. These undulating forms represent energetic balance and the release of tension, key outcomes of Lunara’s personalized spa treatments. The circular form also reinforces a sense of wholeness, grounding, and holistic care.
Colours
The Lunara colour palette reflects the brand’s essence of natural, holistic wellness with a touch of refined luxury. The primary colours, an earthy dark green and a soft champagne cream, evoke calm, balance, and understated elegance.
Supporting this is Reseda green, a muted neutral that enhances the sense of serenity and harmony.
For moments that require more depth or energy, the palette includes copper brown, symbolizing warmth and rejuvenation, and black bean, a deep earthy tone that adds richness and grounding. Together, these colors create a soothing, nature-inspired identity that feels both luxurious and approachable.
Typography
The typography for Lunara embodies the brand’s modern elegance and calming presence. The chosen sans serif font conveys sophistication without being overly formal, striking the perfect balance between luxury and approachability. Its clean lines and graceful proportions reflect the spa’s promise of serenity, while its refined character ensures the brand feels timeless and premium.
Brand in action
