Breakdown
In developing the Bored Landlord logo, the goal was to emotionally connect with property managers, empowering them with control and freedom. The brand promises to simplify property management so much that landlords can relax, encapsulated by the slogan 'Your properties, without the drama.'
Based on my research, using a house in the logo is a common choice in this niche and lacks distinctiveness. Instead of a generic house logo, the primary element of the logo is designed to evoke the image of a reclining chair, symbolizing the effortless experience Bored Landlord provides. This metaphor shows how the platform handles the heavy lifting, allowing landlords to lay back and enjoy their newfound freedom. The design also subtly integrates the initials 'BL,' signifying the brand name.
To enhance approachability, the logo features rounded edges and uses a sans-serif font with similar rounded characteristics, creating a soft, inviting appearance that aligns with the brand's user-friendly nature.
Colours
The primary color palette for Bored Landlord is built around green hues, reflecting the brand's established identity while symbolizing freedom, growth, and ease—core aspects of effortless property management. To enhance this foundation, I introduced accents of orange, yellow, purple, and cream. The oranges and yellows bring warmth and energy, conveying a sense of optimism and innovation. Purples add a touch of sophistication and creativity, while cream tones provide a neutral balance that keeps the palette modern and inviting. Together, these colors create a cohesive and emotionally engaging brand identity that resonates with the brand’s promise.
Logo in action
